Book Marketing

So how hard will it be?

Some of these book marketing tips require only a couple of minutes of your time, yet will reap dividends for years to come. Other tips require a greater ongoing investment of your time and attention.

Some tips only need to be done once, and others need to be done per book or even multiple times per book.

Do the easy things first.

Book Marketing Tip #1: Update your email signature

Book Marketing Tip #1: Update your email signature
Your email signature is an unobtrusive and convenient mechanism to promote whatever you are marketing. It should uniquely identify you and contain links that enable recipients of your emails to find out more about you or to stay connected with you.Via these links, recipients of your emails may even purchase your book, or whatever other product you are marketing.[...]

Book Marketing Tip #2: Post a Notice to Your Web Site or Blog

Book Marketing Tip #2: Post a Notice to Your Web Site or Blog
Make sure you update your blog when you publish a new bookg: - Create a post when your books are published. - Create a dedicated page with clickable links directly to where your books can be purchased. - Update your About Me page to include links to where people can find your published works.[...]

Book Marketing Tip #3: Email Campaign

Book Marketing Tip #3: Email Campaign
After you publish your book, send an email to everyone you know—this includes friends, family, co-workers, business associates and fans.[...]

Book Marketing Tip #4: Post a Notice to Your Social Networks

Book Marketing Tip #4: Post a Notice to Your Social Networks
If you’re a user of Facebook, LinkedIn, Twitter or other online communities, tell your friends and associates that you just published your book, and provide a direct hyperlink to your book page.[...]

These tips have been extracted (with permission) from Mark Coker's "Smashwords Book Marketing Guide".



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